RPM Raceway: Times Square
Advertising & Campaign Assets
Client:
RPM Raceway
Scope:
Advertising & Campaign Assets
Year:
2026
I’ve worked closely with Andrew Farage, CEO and co-founder of RPM Raceway, across multiple projects and campaigns over the last few years, helping shape the visual world around the brand as it continued to evolve.
The brief was simple: make something bold enough to hold its own in one of the most visually intense places in the world. Oh, and a very tight deadline: 48 hours to create a Times Square ad from scratch.
No long strategy phase or careful review process. Just a last-minute opportunity, two all-nighters, a lot of coffee, and enough trust from Andrew to let me run with it.
Andrew trusted my creative vision to pull something together quickly, and that trust made the project possible. The final piece landed in Times Square within 48 hours, and RPM were incredibly happy with the result.
It was a slightly insane process, but the kind of project I enjoy most: high-pressure, fast-moving, and built on trust.
